Where Brands Should Build Their Digital Nests

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Google+ launched brand pages six months ago, introducing new social nomenclatures like “circles,” “hangouts,” and “+1s.” But it appears that anticipated ballooning of interest in “+1s” has been burst by the “pins” of Pinterest. And although Google continues to invest in product and marketing, the consensus among digital marketers seems to be that Google+ is where folks go to set up a profile, but then seldom return.

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