WPP in Microsoft Deal for Digital Ads

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

NY Times

WPP, one of the world’s largest advertising concerns, has entered into a partnership with Microsoft that will allow both companies to place and sell digital ads for the brands and publishers they work with, the companies said Wednesday. Financial terms were not disclosed.

The three-year agreement will make the Microsoft Advertising Exchange the exclusive third-party digital advertising exchange for Real Media Group, a division of 24/7 Media, a WPP digital advertising technology company.

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