3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Social media marketing is what most CMOs have at the top of their list for spending increases this year and next. Indeed, social media holds the promise of wild viral effects, socially infused search results, and virtually infinite possibilities for targeting. But as many marketers dive into using social media, some are learning lessons the hard way; some lessons are costly and others may cause irreversible and permanent damage.

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