CIOs squander social business opportunity

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB

One of the great paradoxes of the revolution now being called “social business” is the near total lack of participation by the corporate group that led the last great corporate revolution.

That group is the information technology (IT) organization. In the late 1990s, corporate IT departments helped evangelize a new discipline called enterprise resource planning (ERP) that enforced best-of-breed practices on business management by encoding them in software. ERP made businesses and supply chains more efficient, and it has been adopted by almost every major U.S. company. Many chief information officers (CIOs) saw their personal stocks rise as a result.

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