CEOs Point To Tech As Most Disruptive External Force

Marketing Charts

Forget globalization, geopolitics, even the economy. The majority of CEOs believe that the external force that will have the greatest impact on their organizations over the next 3-5 years is technological change, according to an IBM survey of more than 1700 CEOs globally, released in May 2012. 71% cited technology factors as critical, putting it at the top of the list, slightly ahead of people skills (69%), market factors (68%), and other broad issues such as macro-economic factors, regulatory concerns, and globalization. In years past, market factors had been the steady favorite, while technology has ascended the ranks from the #6 issue in 2004.

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