As Traditional Web Site Adoption Slows, Facebook and Other Social Networks Become Key Platforms for Home-Based Business Promotional and Commercial Activity Online, According to IDC

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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IDC Press Release

FRAMINGHAM, Mass– Since the 1990s, Web sites have provided a relatively inexpensive way for businesses to efficiently reach local and international prospects. Still, this basic form of online promotion continues to be perceived by many as difficult and costly to set up and maintain, and less than half of home-based businesses currently have a Web site. Seizing this opportunity, Facebook and others have made getting online less expensive and complicated than traditional Web site development; as a result, social platforms are becoming key enablers of the promotional and commercial activities of home-based businesses.

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