©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Adobe has developed a method through HTML5 that allows brands to build advertising content that Google can index in search results. The Edge tools, an alternative to Flash, allows companies to build animation into their Web site or online ads. Mark Anders, Adobe Fellow, calls the content “a presentation on the Web site or something that could resemble an ad” built in Edge as a special version of HTML5 file. The format enables Google’s and Bing’s bots to recognize the file as text and serve up the content in search results.