Prime Time Is Mobile Time; Studies Show Mobile Online Video Use Skyrocketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Everything we thought we knew about mobile video habits — consumers will only watch mobile video on the go, and they’ll only watch short videos — is turning out to be wrong. About half of all videos viewed on mobile phones are watched in the home, according to a just-released study that online video technology firm Tremor Video conducted in partnership with Frank N. Magid Associates. What’s more, smartphone video consumption peaks during prime time, meaning that the TV set itself is not always luring connected consumers away from smaller devices even when consumers have both options.

Another interesting finding is this one: long-form video viewing accounts for nearly 40% of smartphone video viewing each week. That also runs counter to the conventional wisdom that mobile viewers want “snackable content.”

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