Computer Maker Lenovo Drives Web Site Revenue Rise Via Product Videos

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


PC maker Lenovo said it boosted online sales with the addition of product videos to its Web site. Via a partnership with online video technology provider SundaySky, Lenovo integrated 1,300 personalized videos throughout its online product suite earlier this year. During a two-month test, Lenovo saw a two percent increase in revenue across all products. About five percent of visitors who watched the product videos made purchases. Lenovo and SundaySky also said the videos had an 88 percent viewing completion rate.

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