IBM Adds Social to Its Conference to Earn a BtoB Award

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG  Strategic Marketing Services

IBM’s Information on Demand event last fall combined in-person and social elements.  The conference became both a virtual and in-person event to extend the impact for months before and after the actual fall program.  By using social media and engaging content, IBM recorded 25,000 online views from 106 countries.  IDG Strategic Marketing Services Director Howard Sholkin spoke with IBM’s Dave Laverty in his Marlboro, Massachusetts office.

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