©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Inst.
As 2012’s halfway point approaches, I’d like to share a simple, seven-step checklist to help you evaluate your 2012 content marketing success. Granted, many large firms, and those who serve them, already have content marketing monitoring and tracking systems in place. These, however, are often aimed at measuring response to specific articles, blog posts, and sign-up incentives.
My goal, however, is to encourage a wider spectrum of businesses and self-employed professionals to take a fresh look at their content marketing from a broader, long-term perspective.