Welcome Home, Developers: Facebook Launches App Center

All Things D

It’s here.
Facebook on Thursday launched App Center, a repository for third-party developers who want to integrate their applications into the social giant’s 900-million-plus social network. It is what you think it is. Users now have one central location to access Facebook-integrated applications. It’s essentially a hub akin to what Apple, Google and Microsoft host for their respective platforms.
But as Facebook has made abundantly clear, App Center is not an alternative to the App Store and Google Play. Quite the opposite: It’s essentially a direct funnel from Facebook to Apple’s App Store. Last month, Facebook sent 83 million of its users to Apple’s App Store directly from the social networking site. That’s 83 million potential app installations for third-party developers.

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