New data out from Brightroll indicates more video advertisers are seeing the benefits of digital – so much so that more money is being taken from television/cable ad budgets and placed in the digital video space. According to the US Video Advertising Report 64% of advertisers believe online video is at least as important as television, citing targeting abilities and video reach as the impetus behind their ad choices.
“This year’s survey results signal a shift in the video viewerscape as more advertisers move their budgets to digital media to reach audiences where they are increasingly engaged – across the four screens,” said Tod Sacerdoti, CEO and founder of BrightRoll. “However, a gap in understanding success metrics for digital video campaigns exists. The report reveals a pressing need to educate the industry and create standard measurements to accelerate advertiser adoption and the growth of digital video