The Connected Correlation: Triple device users more social (Infographic)

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Last week I looked at how local market social networks are still successfully competing with Facebook in certain countries around the world. This week, in contrast, I wanted to delve a bit deeper into a distinct type of consumer segment, the triple device user (myself included in that category). By triple device users I mean people who actively access the internet via PC/laptop, mobile phone, and tablet devices. This segment, at the moment, still resembles a typical early adopter segment that is more male and tends to be younger adults in most countries around the world.

Read more… 

Want to partner with IDG?

Click here to get started