©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Last week I looked at how local market social networks are still successfully competing with Facebook in certain countries around the world. This week, in contrast, I wanted to delve a bit deeper into a distinct type of consumer segment, the triple device user (myself included in that category). By triple device users I mean people who actively access the internet via PC/laptop, mobile phone, and tablet devices. This segment, at the moment, still resembles a typical early adopter segment that is more male and tends to be younger adults in most countries around the world.