12 Mobile Marketing Statistics for Small and Large Businesses

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Mobile marketing is one of the fastest and most innovative ways to reach new and existing customers for both small and large companies. Mobile interactions are a part of our everyday life. More people have access to mobile devices and smartphones than they do a regular computer. Consumers are increasingly using their smartphones to make online purchases and download customized apps in order to make their lives easier. Not only does a proper mobile marketing strategy allow you to reach consumers when they are closest to buying, but it is also highly targeted and cost-effective. Here is a list of 12 Mobile Marketing Statistics every business should be aware of:

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