Study: Social to become more important for businesses


A few advertisers may have pulled advertising from Facebook and there may be a general ‘what works’ question period going on, but that isn’t taking brands or businesses out of the social sphere completely. In fact, new data from MIT/Sloan and Deloitte finds more than half (52%) believe social is important for their business now and most (86%) believe it will become even more important through 2015.

While many admit their social efforts haven’t taken on the aspects of full-blown online campaigns – at least not yet – the MIT/Sloan study found businesses and managers say they are taking steps to improve their social standing, advertising and engagement efforts. What is most important to them?

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