Responsive Web Design: Introduction & Impact

Search Engine Watch

Last week, there was little surprise when Google’s Pierre Far announced responsive design as company’s formal recommendation for mobile delivery. Responsive Web Design is the approach that a design should be flexible enough to adapt to the screen size and platform of the visiting user. This (relative) uniformity in user experience would appear to be wonderful for search engines and developers alike.

Google was going to face a major conundrum: if every site had an entirely separate experience for mobile and desktop users, which site would actually be the one worthy of the incoming link? Would that rank pass to the mobile site and, if so, how much and why? This is especially important when considering that there are predictions that mobile usage will overtake desktop usage by 2014.

Read more…

Want to partner with IDG?

Click here to get started