Mobile optimisation for email is vital for campaign success

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% and 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids.

This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively on smaller screen sizes. Fortunately, this is where mobileoptimisation and responsive design come in. First, here are some relevant stats to take into account:

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