©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Publishing systems are becoming increasingly complex as the digital marketplace evolves. Keeping pace with rapidly changing audience and advertiser demands is forcing many publishers to ask a tough question: Can our existing databases and content management system carry us into the future?
For IDG’s Consumer & SMB group, the answer was no. “Our systems were not built to anticipate recent changes in the marketplace and in the technology,” said Aaron Jones, the group’s chief technology officer and vice president of product development. In response, the IDG unit has spent the past six months building a new publishing system that leverages HTML5,responsive design and a host of new back-end components to accommodate shifts in the digital publishing landscape.