80% of advertisers: Facebook not as important as the rest of the web

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Facebook better hurry up and re-send that friend request to GM. Other advertisers are starting to catch on that there’s more to the advertising world than the world’s largest social network. In fact, according to a June study by 33Across, almost three quarters of advertisers said that “they focus 80% of their attention on the “Rest of Web,” not on Facebook. That’s a 23 percent jump from just three months ago, in March. Even worse for Facebook, five times as many advertisers as in March now said they were planning on “decreasing [their] Facebook spend.”

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