Mobile Rich Media To Top $7B In 2015

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

New data from comScore this week showed more than half of U.S. mobile users downloaded apps during the three months ending in May. Increased app usage globally will help increase spending on in-app advertising from $2.4 billion this year to $7.1 billion by 2015, according to a new forecast by Juniper Research. Besides a growing app audience, wider use of rich media in ads will also contribute to higher in-app ad spending.

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