©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don’t have a problem with them.
When Bizrate Insights asked consumers how they felt about seeing ads for products or services that they’d recently looked at online, 85% said they were neutral (60%) or liked it (25%). Just 15% did not like retargeted display ads. The goal of behavioral retargeting is to remind consumers of their previous interactions and prompt them to revisit a website and reconsider a purchase. According to Bizrate’s results this is exactly what those ads are doing.