Sybase: Vendor as a Publisher

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG Strategic Marketing Services 

Mark Wilson has overseen a major ramp up in content production at Sybase. He talked about the impact of content marketing, social, and mobile at a BtoB Digital conference in March 2012 in San Francisco. Wilson was asked by IDG Strategic Marketing Services Director Howard Sholkin about his content marketing operation ….

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