HTML5 technology spurs ‘write once, publish many’ model

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Media Business

The publishing benefits of deploying HTML5 technology were discussed last month at MPA Digital: Technology, a one-day conference that focused on how media companies can use technology to manage magazine content on print and digital platforms. HTML5, a browser-based programming language that is able to deliver content on most Web-enabled devices, is designed to make online content easier to distribute and more interactive.

“You don’t have to have one set of developers doing stuff on a computer and another set doing it for iOS,” said Don Peschke, CEO of August Home Publishing, who moderated a panel discussion on how publishers are building successful HTML5 programs. 

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