Making sense of the performance chart in Google Analytics

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Since releasing version five of Google Analytics it’s fair to say there have been a few bugs which have needed ironing out. Much of this has now happened but it seems to me that one has gone unnoticed, that of the performance chart feature. In most Google Analytics (GA) reports the button for the performance charting feature can be found just to the right of the report filter box:

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