New IDC Retail Insights Enterprise Socialytics Model Empowers Retailers to Apply Customer Insight to Every Part of their Business

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


IDC Press Release

Understanding customers’ social universe enables merchants, store operators, product development, ecommerce operators, and marketers to become social retailers

FRAMINGHAM, MA – A recently released IDC Retail Insights report identifies best practices and opportunities for applying social media analytics, coined “socialytics” by IDC, across all core retail business processes. This new report, Socialytics: Enabling the Social Business of Retail(Document #GRI235658) draws on an in-depth six-month research program involving three US retailers and two leading socialytics software vendors. The information gathered during the six-month project, combined with prior research, led to the creation of IDC Retail Insights’ Retail Enterprise Socialytics model.

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