Online Video Breaks Ad, Viewer Records

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

While Google and YouTube continue to rule video advertising, a group of properties have come to underpin the broader marketplace. Indeed, each of the top five video ad properties,  including BrightRoll, Hulu, Adap.tv, and TubeMogul, as well as YouTube, delivered more than 1 billion video ads last month, according to the new data from comScore.

Following Google’s prized property — which ranked first with 1.41 billion ads — the BrightRoll Video Network accounted for nearly 1.39 billion ads; Hulu was responsible for 1.33 billion ads; Adap.tv chalked up 1.15 billion ads; while the TubeMogul Video Ad Platform recorded 1.04 billion ads.

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