©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Recently it has appeared that Twitter has cracked the code on mobile advertising better than its larger rivals, Facebook and Google. Facebook‘s IPO in May suffered partly because of investor uncertainty over its lack of mobile ad revenues, and Google‘s last couple of quarters raised questions about lower prices on its mobile ads. Some folksquestion whether mobile ads will ever really work well. A new report out this morning says Facebook’s doing just fine with mobile ads–finer, in fact, than Twitter. According to the report from TBG Digital, which helps marketers place ads on Facebook and Twitter, ads that appear in people’s Facebook news feeds on their mobile devices get four times as many clicks as similar Twitter ads.