The NYT’s & WSJ’s Push To Online Video

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Digiday

The Wall Street Journal and the New York Times often disagree, at least in their editorials, but both are in agreement that the future of the newspaper will involve a healthy dose of video. It’s not surprising that the leading newspapers are branching out to video. The Web is clearly moving in a less static direction, and big brand advertisers will pay more for sight, sound and motion. Both sites have produced video over the years, and lately it’s starting to pay off in numbers that aren’t exactly YouTube, but aren’t anything to sneeze at either.

According to ComScore, the Times had 561,000 viewers and 1.6 million video views in June. The WSJ had almost 1.3 million viewers who accounted for 4.2 million video views that month. Each company professes to be feeling its way with its video strategy, with some divergences in tactics, but both believe it is becoming critical to their businesses — and news missions.

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