Google seeks mobile insights

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Warc

NEW YORK: Google has seen “phenomenal” growth in the number of online search entries made from mobile phones and tablets, but does not yet know if these devices will be “incremental” or “cannibalistic”. Speaking on a quarterly conference call with analysts, NikeshArora, Google’s chief business officer, reported that consumer behaviour was evolving rapidly in this space.  “Whether it’s tablets, whether it’s mobile phones, whether it’s geographical or whatever, we are seeing phenomenal amounts of mobile queries across the board,” he said. The company also reported that over 1m brands now utilise its AdMob mobile advertising network, which covers 350m devices and 300,000 apps, which are primarily used on smartphones.

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