Tablets To Lead Mobile Advertising In 2014

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


A new report predicts that tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of their larger screen and the more immersive media experience. The Yankee Group study forecasts that tablets will account for 53% of mobile ad dollars in 2014 compared to 47% for mobile handsets. By 2016, tablets’ share of mobile ad sales will rise to 60%. Ads within mobile applications in particular will help to drive growth.

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