3 in 4 CMOs Say Social Efforts Are Having an Impact on Sales

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts

Despite recurring indications that some marketers are having difficulty measuring the ROI of their social media activities, and that these activities might not be benefiting them from a sales standpoint, roughly 3 in 4 CMOs are at least somewhat confident that their social efforts are having a measurable impact on sales, according to a Bazaarvoice survey of 100 members of The CMO Club. Previous research has shown that most marketers believe social media benefits them in terms of brand awareness, and 82.3% of respondents to theBazaarvoice survey are at least somewhat confident that their social efforts have a measurable impact on this indicator. Additionally, 81.5% show some confidence in social’s ability to have an impact on brand loyalty.

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