Google Shifts Data Focus From Retargeting To Remarketing, Targets 3rd-Party Data

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

The advertising industry rallying around improving the quality of data to target ads continues to make improvements to processes and techniques. Google began rolling out a remarketing tool in Google Analytics on Friday to help marketers gain insight into targeting ads. But if the brand’s data mixed with inadequate information from a third-party data seller,  a company’s retargeting strategy will deliver less than stellar results.

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