Eye-Tracking Study Claims Facebook Mobile Model Needs A Fix

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


With Facebook currently relying on Sponsored Story posts in-feed to monetize the smartphone platform, eye-tracking researcher EyeTrackShop says the social network needs a better model if it expects to maintain decent average revenue per user on mobile platforms. According to its tests of how people view the Web, iPad and smartphone versions of Facebook, the user has much less opportunity to view a sponsor’s message on the smaller screen. A Sponsored Story on a phone that falls below the fold on a screen has only a 3% to 13% possibility of being seen by a user, the tests show.

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