Responsive Web design: Yes or no for b2b marketers?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


As the mobile Internet continues to grow exponentially, marketers are confronted with an important technical question: Should you use responsive Web design or multiple URLs to reflect your Internet presence? It depends, said Derek Edmond, managing partner of KoMarketing Associates. Responsive Web design is a Web development method that allows website displays to automatically scale up or down in size, depending on the dimensions of the screen being used by the reader. It was developed for mobile platforms, which have much smaller screens than standard desktop computers and don’t display standard, fixed, 960-pixel websites very well.

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