Businesses Say Social Tech Contributing Measurable Value

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts

Among the 79% of businesses using social technology, 61% say they have attained measurable business value through their use, according to August 2012 survey results from Mzinga, Teradata Aster, and The Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business. 12% of respondents report that social technologies have already helped them “immensely” in their roles, while 49% report having seen measurable business value but have not used social technologies to their full potential. Just 2% believe social technologies to be a “fad and a waste of time.” An additional 1 in 5 say they have “somewhat” attained value, and while knowing that everyone is involved, remain skeptical.

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