Slide Show: Is Technology Killing Creativity?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

cmo.com

Technology allows marketers to gather immense amounts of data, gain insights, and leverage information to make informed decisions as they craft and optimize campaigns. That, in turn, can boost their credibility among C-level peers, but it also leads to the question: Does the need to deliver return on investment (ROI) trump creativity? Let’s take a look.

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