Onavo and IDC Find Dramatically Different Usage Patterns Between Key Mobile Commerce App Typ

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC Press Release

SAN FRANCISCO, Calif. AND FRAMINGHAM, Mass.  – Onavo and International Data Corporation (IDC) have released a joint report – http://blog.onavo.com/2012/08/onavo-idc-mobile-commerce – finding dramatically different usage patterns in the mobile commerce app category between comparison apps that compare prices across different retailers and retail apps that are specific to a single major retailer. The analysis was performed on Onavo Insights data, aggregated from anonymized U.S. iPhone usage data for the months of June and July. Comparison pricing apps analyzed included BarCode Reader, PriceCheck by Amazon, RedLaser by eBay, and ShopSavvy. Retail brand apps analyzed included Best Buy, Target, Walgreens, and Walmart.

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