Are Facebook and Twitter forgetting what it means to be social?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MarketingWeek

This week both Facebook and Twitter have announced the roll out of new services and guidelines to boost their appeal to advertisers, which could come at the cost of alienating their users. Facebook is currently testing a new ad format to appear in the newsfeed that will see brands’ page posts appear regardless of whether that user or their friends are fans of the advertiser’s page or not.

Meanwhile, Twitter is clamping down on third party developer use of its API as it looks to encourage users to use its official apps rather than services like Echofon and Tweetbot. Twitter wants developers to focus on creating analytics apps instead as it looks to boost its appeal to advertisers.

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