©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth? By the end of 2013, eMarketer forecasts, the share of companies using social networks will nudge 3 points upward, only to make a further 1-percentage-point gain in 2014. These tiny changes compare with 15- and 9-point increases seen in 2010 and 2011, respectively.