Email Marketers Optimize for Mobile–More than one-third of emails worldwide are opened on mobile

eMarketer

Though email increasingly competes with other digital channels for consumers’ time and attention, it continues to be an effective tool for marketers, according to a new eMarketer report, “Email Marketing Benchmarks: Key Data, Trends and Metrics.” Email open rates in North America have risen in recent quarters, even as clickthrough rates (CTR) have been slipping. Data from Epsilon and Email Experience Council for the last two years showed clickthroughs fell below 5% for the first time in the first quarter of 2012.

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