©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IAB news release
NEW YORK, NY — Finalists for the Interactive Advertising Bureau’s (IAB) 2012 MIXX Awards were announced today, in 14 campaign and 13 single execution categories. Together, they represent the industry’s best work from across the globe and showcase the visionary talent that pushes it to new heights each year. One of the most coveted and prestigious awards in digital, this year’s 111 finalists include 30 from countries outside the United States—with Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey and the United Kingdom all represented.
New this year is the IAB Standard Rich Media Display Ad category, reflecting the marketplace’s significant adoption of the IAB Rising Stars Display ad formats, a set of six new dynamic rich-media canvasses that are now a key part of the IAB Standard Ad Unit Portfolio.