Six tips for great B2B videos

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eConsultancy

Thanks in large part to the popularity of video on the consumer internet, video has become a more important part of many companies’ B2B content marketing strategies. For obvious reasons, the process of creating an effective B2B video is a bit different than creating a B2C video, but that doesn’t mean that it’s an impossible undertaking.

Here are six tips for B2B companies looking to put video to use as a sales and marketing tool.

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