©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
LONDON: Marketing expenditure levels continue to decline around the world, with Asia Pacific and Europe witnessing the most substantial cutbacks, according to Warc’s latest Global Marketing Index. Based on data from a panel of 1,225 executives, the monthly reading for marketing spend reached 46.1 points in August, on a scale where scores over 50 points show conditions are improving, and those below this benchmark reflect the opposite. (A more detailed report is available here.) In reflection of the increasing pressure weighing on the sector, investment rates have dropped in eight of the 11 months since the first edition of the GMI was published.