IDG Expands Its Social Marketing and Services

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Four years ago, ads in social campaigns were enough.  Today, they are not.  IDG Communications, which pioneered social ads in 2008, offers a suite of nine products and services to make social a key part of any campaign.  See where you may need help in a social Web activation initiative…..

IDG Amplify Social Media Marketing Grows into a Family of Products and Services 

Nine Offerings Give Technology Marketers Impactful Social Web Activation Programs


FRAMINGHAM, MA—IDG Communications, which established a leadership position in social media marketing more than four years ago with the tech media market’s first social advertising services, has significantly expanded its social products and services.  IDG Amplify offerings now include a portfolio of social marketing services, products, and integrated programs all tailored to provide the insights, campaign optimization, and ongoing impact to help IT marketers improve their company’s social Web presence and voice.

Most of these programs and services come with social metrics to ensure that customers’ objectives are met and the campaigns deliver maximum value.  IDG Amplify marketing services are available in more than a dozen countries spanning online, the social Web, and mobile platforms.

IDG Amplify options include nine social marketing products and services designed to support and extend a client’s social media initiatives:

  • Social Intelligence to monitor, analyze and optimize social Web activity.
  • Social Advertising campaign services to bring social engagement into established online environments.
  • Community Threading and Influencer Outreach to target high-value prospects with sustained presence and developed with a marketer’s key messaging.
  • Social Content Services to provide a steady stream of content optimized to expand and deepen specific discussion topics.

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