©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
With an influx in digital media, social media and other channels, B2B marketers today have more choices than ever. While this makes it easier to maximize your marketing budget and company awareness during the customer buy cycle, it also can increase the chances for error. Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementations. Here are 10 of the most common pitfalls and how you can easily avoid them.