©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
On Aug. 30, 1982, 16-year-old V.A. Shiva Ayyadurai was issued a copyright for a computer program he named “EMAIL.” As “email” celebrates its 30th birthday, it continues to evolve in response to the increasing demands and expectations of consumers for personalized service. Marketing has become a 24/7 job, and email is an increasingly important part of that job. In fact, consider the following statistics that show how smart marketers are using email to fuel growth: