©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Apple Inc. (AAPL) said customers placed more than 2 million preorders for the iPhone 5 on the first day it was available, doubling previous results and exceeding initial supply of the smartphone. “The customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of world-wide marketing, in a press release Monday.
The Cupertino, Calif., company said that while the majority of preorders will be delivered to customers on Friday–when the phone becomes available in stores–many are scheduled to be delivered in October. The initial reception surpassed sales of the device’s predecessor, the iPhone 4S, which received more than 1 million preorders during its first day of requests Oct. 7, and easily tops the 600,000 handsets preordered after the debut of the iPhone 4.