©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The online video business might be enjoying a record number of viewers, but the number of ads seen hasn’t returned yet to the highs hit in the spring. In comScore’s just-released monthly report on video viewing, the measurement firm said a record 188 million Americans watched 37.7 billion online videos in August. That’s a rise from 184 million Americans checking out online videos in July.
The trouble is, the numbers of ads viewed in August was about the same as the month before, clocking in at 9.5 billion video ads, on par with July. The ads-viewed figure has not shot past its previous high of 11 billion in June, or even the 10 billion mark that it hit for the first time in May.
The top ten online video content properties for the month of August were Google-owned YouTube, Yahoo sites, Microsoft sites, Vevo, Facebook, AOL, Viacom Digital, NDN, Grab Media and Amazon sites. By ads viewed, the top properties were Google-owned YouTube, Brightroll, Adap.tv, Hulu, SpotXchange, TubeMogul, Tremor Video, Specific Media, Auditude and Videology.