©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
After severing ties with LinkedIn, Twitter inadvertently helped opponent Facebook snag 1000% more page referrals from the professional social network. PageLever, an analytics tool for Facebook pages, points to Twitter’s June 29 decision to stop syncing updates with LinkedIn as an explanation for the spike. “The spike happened because without Twitter, there is now a significantly lower volume of content in the LinkedIn News Feed, and therefore less competition for clicks and attention,” Brendan Irvine-Broque, PageLever’s director of growth, tellsMashable in an email. “So any non-Twitter content (including links to Facebook Pages and Page Posts) is performing much better than before.”